International Marketing Management: Text and Cases

Type
E-Book
Authors
ISBN 10
0761936408 
ISBN 13
9780761936404 
Category
Unknown  [ Browse Items ]
Publication Year
2008 
Pages
596 
Description
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance. - from Amzon 
Number of Copies

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