Relationship Marketing (Cim Professional)

Type

E-Book

Authors

Helen Peck

Martin Christopher

Moira Clark

Adrian Payne

ISBN 10

0750636262

ISBN 13

9780750636261

Tags

Total Quality Management, Marketing, Public Relations, Customer Relations, Quality Control

Description

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. - from Amzon

Number of Copies