Principles of Marketing (14th Edition)

Type

E-Book

Authors

Philip Kotler

Gary Armstrong

ISBN 10

0132167123

ISBN 13

9780132167123

Tags

Advertising, Marketing

Description

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. - from Amzon

Number of Copies