Essentials Of Marketing

Type

E-Book

Authors

Jim Blythe

ISBN 10

0273693581

ISBN 13

9780273693581

Tags

Marketing

Description

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course. - from Amzon

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