Persuasive Advertising: Evidence-based Principles
Type
Book
Authors
Category
Text books
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Publication Year
2010
Publisher
Pages
401
Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. - from Amzon
Number of Copies
1
